Winners of the 2012 Best Bootstrapped Startup at SXSW (South By Southwest Accelerator Competition), BrandYourself helps individuals control their personal online reputation, without spending thousands on an online reputation company.

This is a “Just For People (Not Businesses)”, Do-it-Yourself, Free (or Premium), Integrity-based (“White-Hat”), Open Service. You can check out their process and philosophy regarding SEO to see what I mean.

In a summary:

Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.

The concept might not apply to you right away, but “If you aren’t happy with what people see when they look you up on Google, BrandYourself is here to help” (NBC/ABC news).